CULTURE MACHINE x FREE RADICAL TV

The IC team is super excited to be collaborating with the very awesome and talented crew at Culture Machine.

Culture Machine is an innovative creative agency specialising in fashion photography, film, branding and art direction.

Currently based in Sydney, the team are working on a web series called Free Radical TV.

Culture Machine Creative Director, Yasmin Suteja describes the project:

Free Radical TV was an initiative spawned from a Culture Machine trip to California in November 2015. The CM team hit USA on a sponsored road trip to shoot content for Australian fashion labels. We decided to document what happened, and found ourselves running into a series of weird and wacky people and wonderfully bizarre situations.

A reality show, a Gen-Y sit com, a DIY doco – we’re kind of like ‘The Real World’, a little bit like ‘Friends’, nothing like the ‘Kardashians’, with elements of ‘Freaks and Geeks’, and characters akin to ‘SKINS’. One thing we can be certain about – is that we’re always spontaneous, and love to entertain.

Or…we’re the product of the narcissistic new-gen, making a TV show about ourselves.

You decide.

In a world where Instagram following is social currency, and where carefully selected images depict the perfect lives, we’re out to break the rules and show you a raw VHS handycam version of what happens behind the iPHONE screen. Our agenda is to infect our viewers with a joie de vivre. We want to make you laugh, we want to make you smile and we want to make you pick up a camera, a skate board, whatever it is, explore your local neighbour hood, and find the extraordinary in the ordinary.

Armed with a whole bunch of disposable cameras, the crew will be documenting there adventures whilst working on Free Radical TV. They will be capturing the process and sharing the stories via the medium of film captured with a variety of disposables. The viewer will gain insight into the world of Free Radical TV, the process of making the series and everything else that happens inbetween.

Contributors include Yasmin Suteja, filmmakers Kale Neville and Luka Raubenheimer, model Kath Ebbs and Culture Machine intern Claudia. Culture Machine will also involve the various models and creatives they work with, inviting them to pick up a disposable and document things from their side of the camera and their unique point of view.